Here’s what sucks:
If someone misses your tweet, it will probably never be read or seen again. This is because most people read only primarily current tweets. Since everyone uses Twitter in their own way, there are exceptions, but generally this is a problem that Tweets have that things like email, voicemail, regular mail, etc. don’t have:
Tweet at the wrong time and most of your followers could miss your tweet.
So most of the time if someone starts reading tweets much before or after you send one, they won’t see it, and will never read it.
What You Need Is a Special Delivery Tweet.
This is a tweet that automatically shows up in your followers’ stream when they are most likely to see it.
To create special delivery tweets whenever you want them, choose where you tweet from the most in the list below (you can choose more than one), and add what’s called the “Buffer button” to your browser or app:
Auto-magic, one click special delivery
Plus, Buffer gives you cool analytics on all your special delivery tweets, and is working on a feature so that the more you tweet, the smarter Buffer gets about sending your tweets out when people are most likely to see them. (Sign up for free now to be first in line for this special feature.)
If you want to do your own modifications, Buffer allows you to completely customize when your tweets go out. While Buffer is working on building more advanced intelligence into the tool, you might want to check out some of the different strategies people use to find the best times to tweet.
Got questions on how best to create special delivery tweets? Leave a comment below and let’s chat!