Now potential hires have their Twitter accounts carefully studied by CEO Dick Costolo’s staff before they are hired, to make sure it meets their criteria.
Only started your Twitter account in the last few weeks? Don’t expect a job offer, because it looks suspiciously like you might have set up your account just to try to get the job. Costolo and staff want to see Twitter accounts that are “truly embracing the organisation and its ethos.”
“I think it’s great [to] use that as a measurement of how suited they are to Twitter as a company,” Costolo enthused at the Internet Advertising Bureau’s Engage conference in London on Thursday.