Infographic: What to Tweet—Are YOUR Tweets Worth Reading?

The authors of an academic paper covered by the Harvard Business Review asked respondents to rate 43,000 tweets as either:

  1. Worth Reading
  2. Not Worth Reading
  3. Just OK

The overall results:

The authors pointed out that

“…results suggest that users tolerate a large amount of less-desired content in their feeds. We find that users value information sharing and random thoughts above me-oriented or presence updates.”

Here’s an edited version of their original infographic summarizing the results (sample tweets are real, but users have been changed):

HT Marketing Savant

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>