Infographic: What to Tweet—Are YOUR Tweets Worth Reading?

The authors of an academic paper covered by the Harvard Business Review asked respondents to rate 43,000 tweets as either:

1. Worth Reading
2. Not Worth Reading
3. Just OK

The overall results:

The authors pointed out that

“…results suggest that users tolerate a large amount of less-desired content in their feeds. We find that users value information sharing and random thoughts above me-oriented or presence updates.”

Here’s an edited version of their original infographic summarizing the results (sample tweets are real, but users have been changed):

HT Marketing Savant