Category Archives: Twitter Apps

Should you get a tweet when you give something away?

In the past, websites would force you to provide an email address and sign up for a newsletter before receiving content such as an ebook, whitepaper or access to a protected website.

Now, there are several services that instead force users to send a tweet or facebook status update before receiving content.

Should you use one of these services?

Advantages

  1. Compared to signing up for a newsletter, users cannot then immediately unsubscribe, receiving your content for free with no obligation on their part.
  2. It can seem faster for the user, no waiting for an email and clicking a link, no typing in their email address.
  3. You can get more traffic to your website and to your offer from the updates users send.
  4. By implementing one of these systems, you give yourself the option to offer users a choice of sending an update or providing an email address. You can test which meets your goals best.

Disadvantages

  1. Users cannot see your content before tweeting or sending an update about it, in effect being forced to give a blind recommendation.
  2. You build no further relationship with the person consuming your content, unless you have an additional system that tracks the tweets or Facebook status updates sent, and makes a record of the user sending them.
  3. Users can provide an inactive or little-followed account that the tweet or update goes out from, such that no one may see it.
  4. You are using a third-party system which may end or break at an inconvenient time for you.

Example Services

Know of any similar services? Leave a comment and I’ll add to this list:

  1. Cloud:Flood: Facebook or Twitter
  2. Pay with a Tweet: The first social payment system
  3. Tweet And Get it: WordPress plugin
  4. Tweet per view: Video-only service

Other options

  1. You can do both, for example offering your key content in exchange for a subscription, and then offering upgraded or additional content or benefits in exchange for sending a tweet or Facebook update.
  2. You can ask for both an email address and social media username, and then send a thank you to the social media account hinting that you would appreciate a tweet if they find the content valuable.
  3. You can instead have a contest, where everyone who sends a tweet is entered to win something in addition to the initial content.
  4. You can always encourage users to provide a thank-you update after receiving your content, either on the download page, in the content, or both. You can provide a link in the content that creates a tweet to sent, for example. (Here’s a sample tool that creates a tweet to send.)
What ideas do you have? How have you used social media connections when offering content to users?

TweetDeck for the Desktop: The Ultimate Manual

I created a 60-page manual for using TweetDeck on the desktop that I have only shared privately before. Scroll down to see the Table of Contents (click “Fullscreen” underneath to view larger). I’ve decided to make it public in a variety of formats:

  1. View it embedded on screen below (click the fullscreen icon at bottom to view larger).
  2. download or view the TweetDeck for the Desktop PDF here (recommended).
  3. View or download it as a Google Doc.

To view help for other versions of TweetDeck, or to see the latest information from TweetDeck, go to http://www.tweetdeck.com/support/. The content in this manual is taken from TweetDeck.com’s help topics (some people find the help topics online very difficult to use) with some light editing by myself. This is purely a public service to help new and existing TweetDeck desktop users whether their primary use of it is for Twitter, Facebook or LinkedIn.

TweetDeck.tutorial 6.16