From the category archives:

Twitter Ads

Advertising’s twisted history on Twitter—and unclear future

July 2, 2010

Note: none of the links on this page are affiliate links. Meaning, we don’t make any money from any of these links. Both third-party ad brokers and Twitter itself have gone through a few twists and turns that shows no signs of getting easier to understand any time soon. We won’t run ads. No wait, we’ll [...]

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Over 5 MILLION people respond to Twitter ad…in just 24 hours

June 25, 2010

The Next Web reports that the second ever Promoted Tweet had 6% engagement on 85 million impressions. Whoa. That’s over 5 million people engaging from just one tweet. Did Twitter just became the gold standard for online advertising? Even at a more typical .02% response to online advertising, that would represent 170,000 people engaging. So, while it’s too [...]

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