From the category archives:

Twitter Ads

Twitter’s Paid Advertising Rolls Out To More Users Through Hootsuite

August 23, 2012

Today when I opened HootSuite there was a notification that Twitter wanted to give me the opportunity to run ads or promote my account: Twitter explained: “As with all of our advertising efforts, we are being thoughtful and deliberate in how we roll out self-serve to all kinds of small and local businesses,” she said. [...]

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How Can You Get a Verified Twitter Account?

July 2, 2011

Please note that: @TweetSmarter is not verified, not a Twitter partner, we don’t work for Twitter, and we don’t run Twitter ads. The upshot: Unless you’re famous and being impersonated, or an important politician or government agency, to get verified: It costs $15,000 to be verified for 90 days -or- You need someone who spends [...]

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Three ways Twitter can make money

March 21, 2011

Show us trends by topic There are tweets about the latest trend for almost any topic you can imagine. Twitter should let you choose which kind of topic trends you want information about, from general, such as Fashion or Tech, to more specific, such as iPhone development or US Political news. Then they monetize by showing [...]

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So How Does Twitter Make Money, Anyway?

July 2, 2010

UPDATE: As of 12-15-10, you can buy Twitter Advertising online. As of 2-14-11, buying a promoted trend on Twitter costs $120,000/day Both third-party ad brokers and Twitter itself have gone through a few twists and turns that shows no signs of getting easier to understand any time soon. As of early 2011, the latest development is [...]

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Over 5 MILLION people respond to Twitter ad…in just 24 hours

June 25, 2010

UPDATE: June 1, 2011— A Volvo ad had 50% engagement rate. A Radio Shack promotion ran for one day on Twitter. Next three days, instore exchanges and purchases, up double-digits from day before ad ran. And ad didn’t run anywhere else. The Next Web reports that the second ever Promoted Tweet had 6% engagement on 85 million impressions. [...]

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Twitter’s Deadly Problem: The “Tweet At The Top” is Becoming Invisible

June 7, 2010

What if the police put up lots of fake speed limit signs—that you didn’t have to follow—and then set up speed traps wherever the speed actually changed after a real sign? They would catch a lot of motorists going the wrong speed. Many people would fail to notice which the real signs were at first (did you [...]

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