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If you tweet to people that don’t follow you, and they decide to mark you as spam, your Twitter account could be suspended for “sending multiple unsolicited mentions to other users.”
In this post I’m going to tell you how you can talk to lots of folks on Twitter and avoid being suspended for multiple unsolicited mentions.
But: this doesn’t protect you if you violate the Twitter rules, break the following best practices, or go against Twitter’s automation rules. Tweet smarter, people! If you don’t know the rules and best practices click and read the links earlier in this paragraph.
It’s simple really: Twitter is trying to protect us from strangers sending us tweets we don’t want. And who are strangers? They are people we have no relationship with.
So ask yourself: On Twitter, how can you tell two people have a relationship? Any one of these ways count:
I’m amazed that more people don’t see the obvious that is staring them in the face. I get questions all the time from businesses saying “I want to sell things to people in my tweets, but they mark me as spam and I get suspended. What can I do?”
If you’re one of those people who think it’s not efficient to spend time with people before trying to sell them something, even though you should go home and re-think your life (see video below), I’m going to help you with an efficient solution to your problem.
While I’m going to give a very quick process, hopefully I’ll actually be able to convert you to building relationships instead of just trying to trick people into accepting spam from you.
Use Twitter advanced search to find tweets from people that might be interested in your product or service. This you would have to do anyway, so I’m not counting this against your extra time investment
Wait at least a few hours (days are better) to see who tweets to you. Some will thank you for the fav or RT or follow. Next, go back through the tweets you bookmarked in your browser. They will indicate who has followed you back. Tweet your friendly, helpful carefully worded sales pitch to the ones that tweeted you, or followed you back. (I’m not counting this against your time investment because you would have done that anyway.)
Hopefully by following this process you’ll have found some interesting people that you really want to connect with, and will have actually spent more time with them, such as by reading their recent tweets, and reviewing their blog or website and commenting on it.
Spending time creating relationships with people that are interesting to you will make you much, much more successful than any other approach on social media. That’s why we call it social media.
Even better is to create some educational articles and videos that can help people who are looking for a product or service like yours. Then when you find someone in the market for what you offer, instead of sending them a sales pitch, tweet them a helpful comment and a link to your relevant educational information.
I wrote this so I would have a reply to people who just want to send spam without being suspended. If you’re one of those people, I hope you are considering spending more than just a few seconds building relationships with people. If you want to be really successful on social media, learn how to become popular with influential users.
If you’re like me, and not just looking for a more efficient way to spam people, we both know that you don’t build real relationships in just a few seconds, but I hope you will have found some tips to get your new connections on Twitter off to a faster start!
With so much changing at a rapid pace, how can marketers put together a successful continuing education plan?
Here’s an approach that should pay big dividends in the coming year: First, I’ll suggest some specific options for you, then I’ll show you how to pick your own areas of study.
You’ll need to keep up with what emerging best-practices are in at least 1-2 areas, and curate important news in probably at least 1-3 areas.
I suggest the most profitable area to have cutting edge expertise in for 2013 will be changes to native ad products and strategies withing the top 2-3 social networks (probably Facebook-Twitter-LinkedIn in that order for most folks). As each network refines what works, marketers who stay educated on what works and what doesn’t within the top networks will have a significant edge.
However, in the mobile space, the most important innovations will happen outside the top networks at first. The big guys know they can’t innovate fast enough in mobile, leading to events such as Facebook acquiring Instagram. Expect more rapidly-growing networks to appear, and to be acquired for their edge in mobile. Internal goals at Twitter and Facebook are a big drag on their ability and desire to innovate.
So there’s one area to maintain expertise in (native ad network changes at top social properties) and one to curate the latest news in (overall mobile innovation with social features).
To maintain expertise, carefully curate what the top thought leaders are saying and dig deeper on interesting developments.
To keep abreast of cutting-edge news, customize news services such as Zite to give yourself a quick daily read on what’s happening.
Beyond these overall trends, you’ll have to keep your existing skill set and expertise in top shape. Probably what those areas are is intuitive to you, but it may be worth doing a short exercise to crystallize your thinking.
So ask yourself, what are your core competencies? To get a handle on that, start by answering these three questions in any combination:
Thinking about your answers to these questions should clarify two areas you want to keep brushed up on.
I’d love to hear your thoughts! I’d be glad to update this post and link to and credit authors of interesting ideas