Monthly Archives: December 2011

Twitter Records: The Highest Tweets-per-Second and Tweets-per-Minute

UPDATE: In 2012 Twitter started reporting in Tweets per minute (tpm) instead of tweets-per-second (tps), and reported that it has reached an average of 500 million daily tweets as of 10-25-2012.

32,097 was the last Tweets-per-second (TPS) record, set in the Champions League final between Bayern Munich and Chelsea (previously, Chelsea and Barcelona held the sports record of 13,684 tweets per second, exceeding February’s Super Bowl record of a peak of 12,233 TPS. By the 2012 Summer Olympics  Record Update: @UsainBolt 80,000+ TPM for his 200m victory.

By comparision, @barackobama drove 52,757 tpm at #DNC2012.

Early in 2012, three of the all-time tweets-per second records were quickly set. The first came on New Year’s day, second highest and yesterday’s Superbowl game, the third and fourth highest. (Mashable misreported these as second and third highest, overlooking the new year’s record.)

Here are the highest tps records, before Twitter started reporting in tpm:

1. 32,097 3/19/12: Champions League final between Bayern Munich and Chelsea
2. 25,088 12/9/11: Japanese anime movie Castle in the Sky televised in Japan
3. 16,197 1/1/12:  The first day of 2012, Twitter users in Japan tweeted Happy New Year, bringing Twitter down for more than an hour.
4. 15,358 7/1/12: #Euro2012 Final
5. 12,233 2/5/12: End of Giants vs. Patriots Superbowl game
6. 10,245 2/5/12: Madonna’s Superbowl halftime performance
7. 9,420 1/8/12:  @TimTebow leads the @Denver_Broncos to an overtime playoff win.
8. 8,868 8/28/11: At the MTV Video Music Awards Beyonce confirms she and husband Jay-Z are havin a baby
9. 7,671 9/20/11: To save convicted murderer Troy Davis from execution, thousands of tweets sent in a last-minute effort . Davis, who was sentenced to death for the 1989 murder of an off-duty police officer in Georgia, was put to death the next day.
10. 7,196 7/17/11: At the FIFA Women’s World Cup both the U.S. vs. Japan as well as the Paraguay vs. Brazil (7,166) game set records
11. 7,064 8/25/11: Steve Jobs resigned and made Tim Cook CEO of Apple.
12.6,436 6/27/11: The BET Awards’ heavy social media integration before and during broadcast helped made the event of contest winner Tiffany Greene declaring Chris Brown the winner but then later saying the award actually belonged to Rihanna set a record for tweets.
13. 6,303 5/28/11: Barcelona defeated UEFA Champions League Manchester United, 3-1, in the finals
14. 6,049 10/6/11: When Steve Jobs died Oct. 5 fans discussed his passing through tweets, many with the hashtag #RIPSteveJobs, which quickly became a trending topic.

And here is a chart of the records for 2011 (actually more accurate than the official site here, because Twitter strangely put up their year in review site before the end of 2011).

Sources: 1 • 2

How To Avoid Turning Your Account Over To A Hijacker Like Lady Gaga Did Today

Lady Gaga was hacked on both Twitter and Facebook today. One common reason that could have happened: She used the same password on different sites. Once someone got the password on any site, they would try it on all sites that she is on. (It’s also possible an employee hijacked her accounts. Here’s what to do in that case.)

To avoid letting YOUR accounts get hijacked that way yourself, here’s a simple tip: keep the same password you have now, but add the letter of the site to it.

Here’s an example of how that might work: If your password was “P@55word” for both Twitter and Facebook and Google, it would become something like:

  • “T-P@55word” for Twitter
  • “F-P@55word” for Facebook
  • “G-P@55word” for Google

(Although you can put the letter anywhere in your password that makes sense to you.)

Here’s more on strategies  to come up with unguessable passwords.

That way, if any site ever gets hacked, they can’t try your password on other sites and possibly hack your accounts there.

Do this now! It just takes a moment.

Should you block or report hijacked accounts?

A better strategy is to let the person know you think they’ve been hijacked. While it’s not always easy to tell, if you see a report that specific tweets are coming from people who’ve had their accounts hijacked, assume they’ve had the problem and are not just spammers, and be a friend and let them know.

Have Tweets Proved People Are Getting Unhappier? [Infographics]

A group of folks at the University of Vermont measured average happiness on Twitter over a three year period running from September 9, 2008 to August 31, 2011.

While Saturdays (red dots) were typically and not surprisingly high points each week, what is a surprise is that at the end of 2010, excluding holidays, people began getting less happy, a trend which began worsening in 2011.

Here’s a chart (simplified from the original figure 3), showing the end of 2009 through to August 2011 (click to enlarge), with a downward sloping arrow added to the background to show the trend:

To see the full image from mid-2008 through August 2011, go here and click on the left to see “figure 3.” By my analysis, the biggest drop compared to previous years was in late spring/early summer weekdays in 2011. Could a lack of summer jobs for students be a major cause of the drop?

46 billion words from over 63 million users

46 billion words from nearly 4.6 billion expressions over a 33 month span by over 63 million unique users were examined. Here’s a closeup of 2010, where happiness began to trend downwards:

But, what is “Happiness?”

To understand what constituted “happiness,” they conducted a survey to obtain “happiness evaluations” of over 10,000 individual words, which they claim was a tenfold size improvement over similar existing word sets.

As part of  the evaluation they obtained  50 independent evaluations per word, asking users to rate how a given word made them feel on a nine point integer scale.

Fascinating Evaluations

The report is full of fascinating charts, such as these:

  • Figure 16. Ambient happiness time series and word shift graphs for tweets containing the keywords ‘Tiger Woods’ and ‘BP’.
  • Figure 17. Time series and word shift graphs for tweets containing the keywords ‘Pope’ and ‘Israel’.
  • Figure 3. Overall happiness, information, and count time series for all tweets averaged by individual day.
  • Figure 5. Average happiness as a function of day of the week for our complete data set.
  • Figure 10. Average happiness level according to hour of the day, adjusted for local time.

In Figure 12,  shown below cropped for simplicity, the shift in happiness from the happiest hour (5 am to 6 am) relative to the least happy hour (10 pm to 11 pm) is plotted. Go here for the full chart.

Exclusive Infographic: 64 Ways to Improve Your Twitter Marketing

Click the infographic below for an enlarged version you can print out and use as a checklist. Cross off items once you’ve done them.

Below the infographic we cover all eight sections in more detail to help you make the most of these great tips from Maria Peagler (@SM_OnlineClass), founder of

Tips 1-7: Your Profile

Simple, right? Then why do so many businesses skip one or more of these steps? Instead of saying “I know this stuff,” use this as a checklist, and look for any tips you might have missed. In particular, if you make any changes to your website(s), be sure they are reflected in your Twitter profile.

Most overlooked tip—#4: People don’t always fit appropriate keywords into their bios well.

The secret is to put some work into this. Use a list where appropriate to get more keywords in if you need to. Don’t use the ampersand “&” as it doesn’t always display properly. The Alt+16 character “►” can work well in delineating items in a list.

Tips 8-15: Listen

If you’re not using enterprise Twitter software with advanced tracking built in, start by using a Dashboard tool such as MarketMeSuite, HootSuite or TweetDeck and setting up columns for the things you want to track, particularly mentions of your username and business name. (For more tips, check out How To Be A Better Listener On Twitter.)

Top Tip—#13: Use BufferApp to schedule tweets for the times when people are most likely to see them. It’s ridiculously simple, and can double your clicks and retweets and increase your influence correspondingly—such as adding 10-15 points to your Klout score.

Tips 16-23: Integrate

Again, don’t say “I know this”—use this as a checklist. What have you overlooked?

Most Misunderstood Tip—#23: This can be a time-saver instead of an annoyance. You have two alternatives here: Use a Twitter app made for your mobile device, or use email alerts.

You can set up email alerts of tweets so that you are ONLY informed of messages from key people or on key topics—things you want to know about in real time. See “Respond More Efficiently To Key Contacts” at “The 3 T’s of Social Media Time Management” for more info on how to do this.

Tips 24-31: Innovate

Remember to connect with other businesses like yours, and learn from their example. Make a list of your favorite Twitter ideas over time as you discover them and get creative about thinking how you might use them.

Great Resource: Twitter’s “Case Studies” and  “Twitter Stories” sites. Two of my favorite stories are how one tweet saved a business, and how a business got incredible PR for the cost of a meal by listening to tweets about their business.

Tips 32-39: Hashtags

Often misunderstood and used poorly, hashtags can instead become your secret weapon. Remember tip #14, “Follow Twitter Chats?” They’re all identified by hashtag. To learn more about #hashtags, check out this list of tips.

Most Misunderstood—#38: #FollowFriday is one of the most efficient ways to build your Twitter reputation. (See “What is Follow Friday” if this is new to you.) However, you should use the alternate hashtag #FF instead, because it is shorter. Recommending others builds your reputation as a Twitter resource and influencer. But don’t just throw out usernames—say WHY you recommend the accounts you mention in your tweets, or you could be doing it wrong.

Tips 40-48: Retweets

First, remember to retweet others. This is the way to get retweeted yourself. Also, if you’ve never used the alternate RT method before (tip #41), start by reading the short Retweet Glossary, Syntax and Punctuation to get up to speed on this alternate method of retweeting

Most Misunderstood—#45: Sometimes called “Retweeting with comment” you have to set up your app or browser to make this work the way you want. If you are using, you’ll need a browser plugin such as BufferApp for to gain the option to retweet with comment. Otherwise, most apps have two options. Choose the “retweet with comment” option. Adding comments to retweets is a way to engage further with people. It’s as simple as adding “This is great: …” to your retweets.

Tips 49-56: Research

You don’t have to spend a lot of time at this, but you do have to do it! Mark out some time once a week (no less than once a month) to keep up to date. See The 3 T’s of Social Media Time Management if you’re having trouble carving out time.

Most Misunderstood—#54:  Some of your most engaged contacts will be your critics. So when a critic gets in touch, use the opportunity to network instead of just focusing on the criticism! See “The sneakiest secret of all” at the bottom of “How ANYONE can become incredibly popular on Twitter, or ANY social network” for more info on this.

Tips 57-64: Chats

Be sure to check out the spreadsheet of all Twitter chats to find some right for you. If you’re not familiar with #TwitterChat, start at 5 Tips to Make the Most of Your Next Twitter Chat to get up to speed.

Most Underutilized—#64:  Network with the people that lead Twitter chats. These people can become your greatest resource on Twitter. Always Twitter-savyy, often business savvy, be sure to help them where you can, and get their help when apppropriate.

Back To You:

Have any questions about a particular tip? What tips do you have? Leave a comment in the box below and we’ll be in touch!