From the monthly archives:

January 2010

How Twitter got us on CNN and Oprah

January 18, 2010

We won an award for creating short tech content on Twitter.com for our Twitter accout—The Shorty Awards competition was covered by The New York Times, The BBC, AdAge, TechCrunch, VentureBeat, MediaBistro and many others. Sarah went to accept the $1,000 Knight Foundation award at the Awards ceremony. After unexpectedly getting a hug and kiss from Rick Sanchez of CNN (and [...]

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Why do some people use “via” instead of “RT?” for retweeting?

January 16, 2010

Here are some of the most common reasons people use “via” instead of “RT” for retweeting. Be sure to also read the “Retweet Glossary, Syntax and Punctuation.” “I use ‘RT’ when I need to do a direct quote and the statement wouldn’t make any sense if the reader thought it was coming from me. (E.g., [...]

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How to Start Your Own Social Media Management Business

January 14, 2010

Businesses don’t like to think that their competition are doing something they aren’t so play on that fact. And under Promise & Over Deliver! Ask for referral businesses from a happy client “Do you know of anyone else who could benefit from this service” What is SMM? social media is not another avenue to blast customers with advertising or spam; social media aims first for connection, then attention; social media managers seek to connect with their clients’ customers in a professional yet personalized and genuine way once connections are established, social media managers can then offer customized assistance, information and incentives informed by those ongoing social media interactions What you do: provide first tier social media customer support for clients; [...]

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